Loyalty Analyst

WHAT YOU’LL DO

As a Loyalty Analyst, you’ll play a key role in driving data-led decision-making across H&M Group’s loyalty programme. You’ll analyse performance, customer behaviour and campaign impact to identify opportunities that improve engagement, retention and customer lifetime value.

You’ll work closely with cross-functional teams to translate insights into actionable recommendations that strengthen the programme and support business growth.

Your key responsibilities include:

• Owning loyalty programme performance measurement across markets, including member growth, engagement, retention, tier movement and incremental revenue
• Analysing customer lifecycle and behavioural data to identify key value drivers
• Providing actionable recommendations to optimise retention and customer lifetime value (CLV)
• Evaluating and quantifying the business impact and ROI of loyalty initiatives, campaigns, benefits and partnerships
• Supporting test-and-learn initiatives to continuously improve programme performance
• Collaborating cross-functionally with Loyalty, CRM and Commercial teams to drive ongoing optimisation

WHO YOU’LL WORK WITH

You’ll work closely with Loyalty, CRM and Commercial teams, collaborating across functions to ensure insights are translated into impactful actions and continuous improvements across the programme.

WHO YOU ARE

You are an analytical and insight-driven professional with a strong interest in customer behaviour and loyalty. You are comfortable working with data, drawing conclusions and communicating clear recommendations to stakeholders.

We are looking for people with…

• Experience working in analytics, CRM, loyalty or digital marketing roles
• A Bachelor’s degree in Business, Economics, Data Analytics or a related field
• Strong analytical skills and experience working with customer and performance data
• Ability to translate complex data into clear insights and actionable recommendations
• Experience evaluating campaign or programme performance and ROI
• Strong collaboration and stakeholder management skills
• Excellent written and verbal communication skills in English

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. You’ll be part of a collaborative environment where your ideas matter.

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a fulltime position based in Stockholm. Please apply as soon as possible by submitting your CV in English. Due to data privacy regulations, we only accept applications through our career page.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.