Head of Content Creation

We’re making a big move and we want you to be part of it.

We are relocating several of our core departments from London to Gothenburg, and as a result, we’re growing our Swedish team in a major way. This means we’re hiring across multiple departments simultaneously – including Brand, Product, Design, and more.

This is a unique moment to join a fast-moving, internationally recognised fashion brand as we expand our presence in Sweden. If you’ve been waiting for an opportunity to be part of something exciting – this is it.

Explore our open roles and find where you fit.

We are looking for our next Head of Content Creation. Responsible for planning and production of Axel Arigato’s visual and textual content across all physical and digital channels including social media. The purpose of the role is to ensure the brand communicates with a clear, consistent, and culturally relevant voice that resonates with our community and reflects current user behaviors and trends. By owning the social media and content production, the role ensures cohesive storytelling across all channels.

You lead with warmth and purpose – building a team culture where creativity thrives and people feel genuinely motivated to do their best work. You bring clarity to complex, fast-moving environments, helping your team stay focused and aligned on what matters most.

Working closely in collaboration with Digital Marketing, Culture Marketing and Merchandising, the role leads translating insights, trends, and business priorities into engaging content and social media strategy that strengthens brand perception, drives customer loyalty and engagement, and supports conversion and profitability.

WHAT WE ARE LOOKING FOR You understand how brand storytelling connects to business results. You are passionate about creating content that resonates culturally, drives engagement, and supports conversion – and you know how to lead a team that makes it happen consistently across all channels.

WHAT YOU WILL DO

• Own and develop Axel Arigato’s global content and social media strategy, ensuring it reflects user trends and cultural movements

• Translate trends, cultural insights, and user behaviour into engaging and innovative content initiatives

• Lead the planning and production of visual and textual content across campaigns, e-commerce, social media, and special brand projects

• Manage end-to-end production processes, ensuring timelines, critical paths, and release deadlines are met

• Oversee creative talent including photographers, stylists, casting, and other production partners

• Oversee production logistics including locations, studios, vendors, travel, and on-set coordination to ensure smooth execution

• Collaborate closely with Creative, Digital Marketing, E-commerce, Product, and external partners

• Ensure a cohesive brand expression, consistent tone of voice, and high-quality content across all channels

• Manage production budgets and ensure efficient use of resources while maximizing creative output

• Monitor campaign and content performance, analyzing insights to optimize impact and continuously improve execution

• Lead and inspire a high-performing, accountable team, fostering a culture aligned with Axel Arigato values (DROP)

ARE YOU THE ONE?

• Academic degree in Business, Communication, Marketing, or related field

• A minimum of five years of production experience in a fashion-related setting

• Deep understanding of popular culture and current trends

• Exceptionally organized, methodical, and attentive to detail

• Effective communicator across internal teams and external collaborators

• Excels in problem-solving within dynamic and fast-paced environments

• Consistently exhibits ownership, initiative, and accountability

• Strong leadership, strategic thinking, and cross-functional communication

HERE’S HOW TO APPLY

If you are ready to lead content creation and help shape the voice of Axel Arigato across all channels, apply today and join the next chapter of our creative journey.

Apply by submitting your CV. We also welcome a short cover letter telling us why you think you would be a great fit for this role. Please do not include a photo or date of birth with your application; our recruitment process is competency based.

We review applications continuously and the position may be filled before the closing date.

DETAILS

Contract type: Full-time

Reports to: CBO

Location: Gothenburg

Work mode: On-site

Direct reports: Yes

Start date: ASAP

A BIT ABOUT AXEL ARIGATO

Founded in Sweden in 2014 by Albin Johansson and Max Svärdh, Axel Arigato was born with a disruptive mindset, modernising and democratising the sneaker landscape through a blend of style, quality, community and a digital-first approach.

Grounded in Scandinavian minimalism and elevated with playful, intentional details, every piece is designed with care: crafted to move globally, worn with individuality.

What began online expanded into physical spaces built for energetic cultural exchange: stores and experiences where conversations, performances and unexpected activations dissolve the boundaries between brand and culture.

Today, Axel Arigato continues to evolve with purpose via a people-powered approach. It shows up where culture happens: on streets, at events and across cities.

Built on curiosity. Driven by connection.

OUR VALUES DROP: Diversity, Respect, Openness and Passion are our core values. We are an equal opportunity employer and welcome applications from all backgrounds.